Nurture Pharma is a leading provider of high-quality nutraceutical manufacturing company, dedicated to improving health and well-being. We are seeking a results-driven and experienced Marketing Team across Pakistan to join our company and spearhead our marketing efforts in promoting our range of nutraceutical products.
Positions Available:
- Regional Sales Manager
- Area Sales Manager
- Sales Representative
(Having 1-3 years of experience, preferably in a Nutraceutical/FMCGs)
Requirements:
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Proven experience as a Marketing Manager or similar role, preferably within the nutraceutical or health/wellness sector.
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Strong knowledge of digital marketing strategies and tactics
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Experience in developing engaging content.
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Familiarity with influencer marketing and building successful collaborations.
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Analytical mindset with the ability to interpret data and metrics to drive decision-making.
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Experience in creating engaging concepts for TV commercials (TVC) and digital video content (DVC).
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Excellent communication and interpersonal skills to work effectively with cross-functional teams, external partners, and stakeholders.
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Strong organizational skills with the ability to manage multiple projects and deadlines.
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Creative thinking and a passion for the health and wellness industry.
- Familiarity with e-commerce platforms, customer relationship management (CRM) systems, and marketing automation tools.
Position Overview:
As the Marketing Manager for Nutraceutical Products, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer acquisition, and sales growth. You will work closely with cross-functional teams, including product development, sales, and creative, to create impactful marketing campaigns and ensure our products reach the right target audience.
Responsibilities:
1. Marketing Strategy and Planning:
- Develop and execute strategic marketing plans to promote our nutraceutical products, targeting specific customer segments and markets.
- Conduct market research and competitor analysis to identify market trends, customer preferences, and opportunities for product positioning and differentiation.
- Collaborate with product development teams to ensure alignment between marketing strategies and product features, benefits, and unique selling points.
2. Campaign Development and Execution:
- Create and implement integrated marketing campaigns across multiple channels, including digital marketing, print media, social media, email marketing, and events.
- Develop compelling messaging and content to effectively communicate the benefits and value of our nutraceutical products to target audiences.
- Collaborate with the creative team to develop impactful visual assets, including product images, videos, infographics, and other marketing materials.
- Monitor and analyze campaign performance metrics, such as customer engagement, conversion rates, and ROI, and optimize campaigns for maximum effectiveness.
3. Brand Management:
- Develop and maintain a strong brand identity for our nutraceutical products, ensuring consistency across all marketing collateral and channels.
- Manage brand messaging and ensure brand guidelines are followed in all marketing communications.
- Work closely with creative teams to develop brand assets, including logos, packaging designs, and product labels.
4. Market Analysis and Reporting:
- Analyze market trends, consumer behavior, and competitive landscape to identify new growth opportunities and develop effective marketing strategies.
- Monitor and report on marketing performance metrics, including sales trends, market share, customer feedback, and campaign results.
- Provide regular reports to senior management, highlighting key findings, insights, and recommendations for continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Proven experience as a Marketing Manager or in a similar marketing role within the nutraceutical or related industry.
- Strong understanding of the nutraceutical market, consumer behavior, and regulatory considerations.
- Demonstrated success in developing and executing comprehensive marketing strategies.
- Proficient in digital marketing techniques, including SEO, SEM, social media advertising, and email marketing.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Analytical mindset and ability to translate data into actionable insights.
- Strong project management skills, with the ability to prioritize tasks and meet deadlines.
- Creative thinking and ability to develop innovative marketing campaigns.
- Familiarity with CRM systems and marketing automation tools is a plus.
We offer a competitive salary package, a supportive work environment, and opportunities for professional growth. If you are a strategic thinker, passionate about marketing nutraceutical products, and thrive in a fast-paced industry, we would love to hear from you.
To apply, please submit your resume outlining your relevant experience and why you are the ideal candidate for this position.